"Fynd Reality is a serious and leading actor in new communication and learning technology. Through our strategy, Kilde wants to contribute to building the region and, continuously develop and renew ourselves. Here we see opportunities for both," says Kilde CEO Magne Nordgård.
Kilde is investing in Fynd Reality AS through its new investment company G64 Vekst. The investment is made in partnership with the regional seed fund First Seed, and a number of employees in Fynd have also chosen to invest further in the company. In total, Fynd is raising NOK 6.5 million in this round.
"We at Fynd Reality are very pleased to have solid regional owners like Kilde and First Seed on board. As the company now expands globally, this investment will strengthen our opportunities to scale much faster," says Knut Henrik Aas, CEO of Fynd Reality AS.
In recent years, the Hamar region and Innlandet have established themselves as a national center for the development of games, VR and AR solutions. The region also has a high density of companies in media and communication, with potentially great transfer value:
"Fynd Reality has developed a strong technology platform for faster learning and is well positioned for scaling. We are very interested in how VR and AR technology can be used in areas such as news reporting and storytelling, and we look forward to starting the collaboration," says Ståle Bråtebekken, who recently joined as CEO of G64 Vekst AS.
Both Kilde and Fynd Reality already participate in the business cluster VRINN, which includes about fifty companies collaborating on the use of VR, AR and "gamification" in areas such as training and learning. Kilde has recently gone through a repositioning and name change, with great ambitions for the future.
From left: Håvard Røste (Director of Technology and Data, Kilde), Ståle Bråtebekken (Managing Director of G64 Vekst), Knut Henrik Aas (CEO, Fynd Reality), Ronny Pedersen (Chairman of the Board, Fynd Reality), and Endre Krogsrud (Investment Manager, First Seed) (Photo: Fynd Reality).
Magne Nordgård, CEO of KildeGruppen AS, phone +47 934 80 330
Knut Henrik Aas, CEO of Fynd Reality AS, phone +47 934 00 154
Ståle Bråtebekken, CEO of G64 Vekst AS, phone +47 415 18 150
Endre Krogsrud, Investment Manager at First Seed AS, phone +47 959 81 383
About Fynd Reality
Since 2017, Fynd Reality AS has been a provider of training and learning solutions using VR (virtual reality) and AR (augmented reality) technology, with major players such as the UN, the military, and NATO on the customer list. The company has 17 employees and is based in Innlandet. www.fyndreality.com.
About Kilde
Kilde (formally KildeGruppen AS) is a family of companies in media and communication with strong roots and ownership in Innlandet. In total, the company has 150 full-time equivalents with an annual turnover of around NOK 300 million, divided into the business areas of news reporting and communication. The venture business is separated into its own company, G64 Vekst AS. www.kilde.no.
About First Seed
The seed fund First Seed is established by the Sparebankstiftelsen Hedmark and Hedmark County Council. The fund has a capital of NOK 100 million and is one of the largest regional seed funds in the country. www.firstseed.no.